Peabody, Framingham, Hingham, Boston, Massachusetts
• Newbury Design Associates has had a relationship with DeScenza Diamonds since 1997 when given the opportunity to design the Boston based, family owned business' first stand alone retail store located in Peabody, MA. This first project set the tone for DeScenza's new store image with custom showcase millwork, decorative lighting, and soothing colors and finishes creating a pleasant upscale retail environment. Shortly after completing the Peabody project, DeScenza decided to remodel their downtown Boston store located in the "Jewelers Building" where they have had a presence since 1915. Many of the concepts developed for the Peabody store were included in the Boston renovation. New and larger display cases creatively arranged achieved a 100% increase in jewelry display.
• NDA has since completed two additional new store projects for DeScenza; Framingham and Hingham, MA. Each location is unique and have the same level of quality and attention to detail making DeScenza projects some of our most proud achievements.
• NDA provided the following services for each DeScenza project: